Herbal Apothecary Catalogue

Herbal Apothecary Ltd asked me to design their 2010 / 11 product catalogue. My aim was to create something that is informative and beautiful.

We paid a lot of attention to working out the most efficient way of displaying the thousands of prices and products in a logical and engaging format. The “dry” information is then interspersed with photographs, articles and quotations.

Sustainability is a primary concern for Herbal Apothecary and by creating a catalogue that is useful, informative and visually pleasing, we created something which is “keepable”.